Features that support local marketing

For chain companies the challenges of with local competition and competing e-commerce are determined by a strong local presence and good dialogue with the local customers.

All sales revenue to the chain company comes from local sales so the issue can not be prioritized enough.

As a chain company, regardless of whether it is a retail, grocery, service or restaurant chain, the benefits are the same. The stronger the brand and the greater the geographical spread, the more there is to gain from good marketing.

But all too often we see that the marketing department, the in-house agency and the advertising agency lack the ability to reach all the way to the individual customer in the local area. We know with almost four decades of experience in the subject.

It is no wonder that marketers prefer to prioritize strong national campaigns as in the short term you get more for every penny invested in national channels. But again, a strong local customer dialogue wins big in the long run.

“The combination of a strong nationwide offering with locally tailored offerings”

But how do you solve this when the best marketers are in a head office or service office and the store people both lack the communication knowledge and have a lot of other things to keep track of in their business?

Most people theoretically realize that the best thing is the combination of a strong nationwide offer with locally adapted offers, presented by local retailers to local customers.

The solution we offer solves several well-known knots.

The marketing department and the creatives need to be able to handle several simultaneous matters. The more simultaneous stores and the more fast review rounds in both directions, the greater the demand for overview and control. In ProoferHive, cases are handled in real time or when the person in question has time. An issue where there are few alternatives offered.

I ProoferHive hanteras ärenden i realtid eller när man har tid.

The challenge for a local store is that the setup needs to be simple and understandable. The support from in-house or agencies needs to be easy to work with, both for the store and for the agency people.

Local marketing in 4 steps

Whatever channels the local units use, all development and local adaptation is handled via ProoferHive. Customer letter, email, text message, direct mail, social media or local store material. The platform is suitable for all common forms of image, text, film, animated banners, etc., and you make templates and instructions yourself with your usual graphic tools.

How this works in practice and how to easily handle these questions, we will tell you if you email the question to prooferhive@wobot.se. As the request increases, this can result in a separate article or guide that we upload to other guides here on the blog.